of HotForexs strategy to refine customer service is to receive customer feedback. George Koumandaris: Thank you very much. With the forex industry being increasingly susceptible to technological developments, and forex clients becoming even more sophisticated and business-savvy, forex brokers are stepping up their efforts to stay relevant in the market and overcome google map new forest uk the competition. HotForex thrives in the forex industry by putting the client at the heart of everything it does, embracing positive changes in an effort to provide the best customer service to its clients. We have daily competitions, and new competitions coming. This means that brokers nowadays have to be very flexible and adaptable. It allows us to quickly adjust a product based on the feedback of our clients. For example, not only forex but also gold, silver, CFDs on stocks, commodities. Global retail forex broker HotForex has announced the launch of a dedicated office in Johannesburg.
In doing so, brokers invest significantly in humanising customer service. These funds are off balance sheet and cannot be used to pay back creditors in the unlikely event of default of the Company. Historically, the forex market was always dynamic and changing, but now, because of technology, this rate of change is much faster. The role of technology, since forex trading is an online activity, technology plays a pivotal role in enhancing the clients trading experience. Clients are more sophisticated today than ever before; they have a deeper understanding of the business and have greater demands for their brokers. George Koumandaris: The biggest challenges are the high competition, and the highly demanding clients. Most forex brokers equip their websites with all the information and tools a client requires, so that clients do not need to ask for an agents assistance. What really differentiates a broker in the competitive field of forex is the level of customer service they offer to their clients, how innovative their approach to customer service is, and what value this adds for the client. The affiliates dedicated scheme, HF Affiliates is targeted at individuals from around the world. Clients are more sophisticated today than ever before; they have a deeper understanding of the business and greater demands. The spreads offered by brokers are more or less similar, and the same goes for the performance of trading platforms.
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